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My Little Pony: Friendship Is Magic is an animated television series based on the My Little Pony toyline created by American toy manufacturer and multimedia company Hasbro. It features characters and settings developed by Lauren Faust, who sought to create more in-depth characters than the stereotypical "girly" icons used in previous iterations of the franchise. The series began airing on October 10, 2010 in the United States on the Hub Network cable channel, which was re-branded as Discovery Family on October 13, 2014.
The series follows a studious unicorn named Twilight Sparkle, and Spike, Twilight's baby dragon assistant, as her mentor Princess Celestia guides her to learn about friendship in the town of Ponyville. Twilight becomes best friends with five other ponies: earth ponies Applejack and Pinkie Pie, pegasi Rainbow Dash and Fluttershy, and unicorn Rarity. Each represents a different facet of friendship, and Twilight discovers herself to be a key part of the magical artifacts known as the Elements of Harmony. The six ponies—collectively known as the "Mane Six"—share adventures, redeem villains and help out other residents of Ponyville, while working out the troublesome moments in their own friendships. This eventually leads to Twilight ascending and becoming a alicorn; now known as Princess Twilight Sparkle, she joins the three alicorn leaders of Equestria as a tetrarchy.
Main characters aside, every season features episodes focused on the exploits of more minor characters. A younger trio of pony characters (Apple Bloom, Scootaloo, and Sweetie Belle) who call themselves the "Cutie Mark Crusaders" and share adventures trying to discover their talents in life and receive their "cutie marks" until the season five episode "Crusaders of the Lost Mark", where they finally receive their cutie marks. The alicorn princesses (Celestia, Luna and Cadence) frequently aid—and are aided by—the Mane Six in their service to the citizens of Equestria. Beginning in season, the (mostly) reformed Discord becomes a reluctant ally of the Mane Six to which he occasionally causes mischief while struggling to become a better friend to them. Beginning in season six, the reformed villain Starlight Glimmer becomes a recurring character as Twilight's protégé. Beginning in season eight, the leaders of Equestria's allied nations send five of their heirs to Equestria to receive an education from Twilight.
The characters have been well received by critics, and are cited as one of the reasons the series' older fans, called "bronies", became attracted to the show. Fans have made several background characters popular, and these characters are often incorporated into jokes within the show. Friendship is Magic characters appear in numerous spin-off franchise media, including a comic book series, a Gameloft My Little Pony video game, a children's book series, a theatrical film adaptation, and a spin-off film series titled My Little Pony: Equestria Girls, where several Friendship is Magic characters are re-envisioned as humans in a high school setting.